We just read an online article about Jose Cuervo and the family effort to increase tourism to Tequila . . . http://www.msn.com/en-us/money/companies/two-tequila-billionaires-who-won%E2%80%99t-be-i...
I remember when Busch created Busch gardens in So CA. You could walk through their park, sample all their beer free and take a tour of the brewry. Don't think that is around any more.