Adding amentities in Norcal park
What amenities are RVers looking for in a park? We have a family owned park in Sacramento delta region in Northern California, we have basic amenities such as wifi, store, clubhouse as well as te...
Forum Discussion
I have got to agree with a few of the recent posters, your website is leaving a lot to be desired. No rates, no policies, very few pictures of the actual park. You even have to hunt around to find the address and phone number.
Are you sites not graveled or paved? If not, that would be where I would put my money first. People generally want well defined sites and grass sites don't generally give that impression. I have a big Class A and I would immediately be concerned what would happen should it rain. The last thing I want is to be stuck in a field of mud and I really wouldn't even like leaving 6 inch deep ruts if I was able to spin out of a wet site. Advertising and good first impressions will get you more visitors than a hot tub or soap making classes. What do the other parks in the area look like? If yours isn't the best looking, that is where I would go first. How does your website compare to theirs? How quickly do you appear in web searches?
Finally, determine what you want to be and be very good at that. Do you want to be an overnight park, a seasonal park, a weekend getaway, a destination park? Tailor your marketing and amenities towards that goal. An overnight park would have no need for soap making classes. At a seasonal park, one soap making class in the season would more than suffice. If people are coming out for the weekend, they tend to cram a lot of living into those two days, so anything that takes a lot of time probably won't be a draw. What age group are you seeking? Kids and families need different amenities than seniors. Remember, when you market to one demographic, you are automatically marketing against another. Trying to please everyone is a great way to please no one. If you just bought the place, run it for a year before making any major changes in direction. You need to learn what you have before making changes that may or may not get you any customers. Sorry, but there isn't any magic formula that works everywhere. Good luck.
PS on edit: I made those comments regarding the grass sites BEFORE I read the reviews. Now that I have read them, I can say without any hesitation the reviews of the park make it very clear where your money needs to be spent.
Are you sites not graveled or paved? If not, that would be where I would put my money first. People generally want well defined sites and grass sites don't generally give that impression. I have a big Class A and I would immediately be concerned what would happen should it rain. The last thing I want is to be stuck in a field of mud and I really wouldn't even like leaving 6 inch deep ruts if I was able to spin out of a wet site. Advertising and good first impressions will get you more visitors than a hot tub or soap making classes. What do the other parks in the area look like? If yours isn't the best looking, that is where I would go first. How does your website compare to theirs? How quickly do you appear in web searches?
Finally, determine what you want to be and be very good at that. Do you want to be an overnight park, a seasonal park, a weekend getaway, a destination park? Tailor your marketing and amenities towards that goal. An overnight park would have no need for soap making classes. At a seasonal park, one soap making class in the season would more than suffice. If people are coming out for the weekend, they tend to cram a lot of living into those two days, so anything that takes a lot of time probably won't be a draw. What age group are you seeking? Kids and families need different amenities than seniors. Remember, when you market to one demographic, you are automatically marketing against another. Trying to please everyone is a great way to please no one. If you just bought the place, run it for a year before making any major changes in direction. You need to learn what you have before making changes that may or may not get you any customers. Sorry, but there isn't any magic formula that works everywhere. Good luck.
PS on edit: I made those comments regarding the grass sites BEFORE I read the reviews. Now that I have read them, I can say without any hesitation the reviews of the park make it very clear where your money needs to be spent.
