ReserveAmerica Amex Trick
I made a new reservation this morning on ReserveAmerica. My American Express is my preferred mode of payment. But that wasn't showing on the payment page, they offered up Mastercard, Visa, Discove...
Forum Discussion
Crowe wrote:
This is why many businesses no longer take AMEX-their fees are very high. I agree that the option is not being hidden but is the less preferred. Why would any business willingly take money out of their profit margin?
If you're saying yes to the customer who prefers Amex, you can have many more opportunities to earn back those fees and more. If you say no, you may have a one-and-done customer (or even one that walks away without completing the transaction).
The retail companies I've worked for (including the current one) and accept Amex are more concerned about me helping the customer buy more items than in having me try to manage back-end costs. All 3 firms I've had first-hand experience with do not have PIN-pads at the registers, even though they'd allow you to further reduce the processing costs when accepting debit cards.
