NCWriter wrote:
I can see where operating under the KOA brand was useful to an owner before the advent of lightweight portable computing and easy cellular/WiFi signals.
Long ago, it may have seemed like a challenge to locate a safe, clean place, so RVers perhaps relied on KOA as a quality symbol. Now, you can open the Allstays app, look at your location's choices, and do five minutes' worth of research to find a good place to stay at a fair price.
I think this is probably a lot of it.
30yrs ago, it was an excelent and often neccessary marketing tool and similar to chain restuarants they may not be the best but you generally knew what you were getting. A small campground not right off a freeway really needed a way to get the word out.
Fast forward to the internet age and you can go on virtual tours and read copious reviews. If you don't trust the official website, you can tour via google earth/street view to get an unbiased idea of what to expect.
The koa franchise is simply not as valuable as it once was.