Australian Dealer entering US Market
This is from RV Breaking News but it appeats Spectrum, sick and tired of fixing substandard units in Australia
wants to enter the US market with it's own
5th Wheelers
wants to enter the US market with it's own
5th Wheelers
Fifth Avenue fifth-wheel by Spectrum
Spectrum RV, a longtime Australian RV dealer that has been supplying the country with American-built recreational vehicles for the better part of two decades — and, in the process, said owner David Thorley, has become Australia’s largest importer of fifth-wheels — is expanding its operations to the manufacturing side with the introduction of its new line of upmarket fifth wheels.
The first of the new Spectrum RV towables — which will ultimately include the Sands, Emerald Coast and Fifth Avenue models — will debut during the Elkhart RV Open House at Spectrum RV’s new North American manufacturing facility. Located at the intersection of Dexter Drive and County Road 6 across from the Elkhart Municipal Airport, the plant will host dealers Sept. 18-21, from 7 a.m. to 5 p.m.
“For 14 years, we have outstripped our competition as Australia’s No. 1 importer of fifth-wheels,” Spectrum owner David Thorley told RVBUSINESS.com. “But once we imported them we would have three or four technicians spending up to six weeks essentially rebuilding them to our specifications. We decided that to get the quality we wanted we had to build it ourselves.
“The RV industry has a very ‘common’ look,” he added. “Ours is very different. We like to say that it features a European look, American muscle and is Outback tough — we’ve got terrible roads in Australia.”
Spectrum’s fifth-wheel line, he added, has been in development for three years.
According to the company’s website (spectrumrv.com), its contemporary fifth-wheels incorporate European designs with simplistic elegance and clean, sleek lines. Additionally, Spectrum will allow customers to personalize units by selecting either the company’s suggested décor or choosing interior color schemes — from the couch to the floor and cabinets.
“It’s contemporary architectural design brings it in line with current residential upmarket interior trends — just what customers have been asking for, something they would want to live in,” said Thorley. “That segment of the market is unfulfilled right now — we believe we can do it.”
