the ram I looked at had a sticker of just over $73k, before I even got there they took $10k off it. Same with the truck I bought, sticker was just over $74k, yes as much as m first house, but I walked out with it for $62k. GMC didn't really want to play as they took $5k off and told me that was it.
Just shop around, in the northeast it was hard to find a crew cab dually that wasn't a work truck. so my choices were limited unless I ordered one. I did look at used but I was only saving about $10k and didn't like what I was finding.