Also, if possible, if you're buying a brand new vehicle, time it with end of year sales or later. Get a left-over. Incentives are always very high on those vehicles with plenty of dealer hold-backs and publicly published discounts. It's not unheard of to drop more than 10k beyond MSRP. I tend to purchase new vehicles because I tend to buy them at the same price as a 2 year old used vehicle. So no skin off my back. It's just that with this tactic, you may not get "Exactly" what you want but you can typically get very close.