RV Quality
Always amazed me how the RV industry gets away with poor quality product. If you purchased a Toyota Camry you are in the $26,000 range. If you purchase Volvo as example in $66,000 range you do see the...
Forum Discussion
4x4ord wrote:
The unfortunate truth is that when the economy was poor and interest rates were higher people still prefered to save money by buying junk. Most of the better quality RV manufacturers went tits up. Generally RV buyers choose features over quality. The RV manufacturers that survived offered more features for less money at the expense of quality.
Unfortunately, that may be somewhat true. However, poor management, inadequate marketing, limited innovation and limited corporate financial resources are primary reasons for failure. The RV industry is no different in those aspects than other industries. However, the RV industry seems to promote customer loyalty over Quality. They do this with success using the Internet and social media. After visiting many of the RV forums, I am amazed at how the RV manufacturers have effectively promoted the use social media to promote comradery and brand loyalty of its users to minimize expectations of quality and engineering.
