BigDogF250 wrote:
Looks to me like the reddish color is actually the base layer in the graphic and the top color is coming off from sun exposure.
Only way that I know to fix that is replacement or just flat out removal and then some serious work with polish to fade the difference. Similar process on cars where the clear coat fails.
Good Luck!
That's sort of what is happening- there is an over laminate like Tedlar that is covering the actual graphic. The over laminate looks to be in decent shape but the ink/graphic (likely printed four color process) is failing due to ultraviolet light.