Forum Discussion
DownTheAvenue
Dec 09, 2016Explorer
That is a standard business practice. Reduce costs for a time certain to attract new customers. After the introductory period, normal prices prevail. Understand that the new customer price is not the normal price, but greatly reduced. The balance is absorbed by the company and is called customer acquisition costs.
It is offensive to established customers and it is a risk that some established customers will be offended and lost because of that discounted price to new customers.
It is offensive to established customers and it is a risk that some established customers will be offended and lost because of that discounted price to new customers.
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