The service must just get really better the second year?

Just like my cable bill was a lot lower the first year I had it. Went up by about $50 the second year. It was an introductory rate, to get you hooked. I left DirecTV because of this. The rates kept getting higher and higher every year, yet they were offering new customers uper low rates. Asked for the new customer rates and was told no. So I left them.