Unfair to Loyal Customer
I just renewed my Roadside Assistance for the 6th year for $109. I see that a first time user only pays $79. So the first timer gets $35.00 but I a loyal, repeat customer only gets $5.00. I guess that...
Forum Discussion
Provide a service that shows value and you can attract new customers. If it doesn't, companies lower the price to attract customers. The bet is, most customers will not stop after the initial purchase. This is why "automatic" renewal was started.
