Here is WHY GS still piles on the direct mail.
""In 2012, the Chief Marketing Officer (CMO) Councilâ„¢ found that
direct marketing produced $2.05 trillion in sales
, representing roughly 8.7% of U.S. GDP.
In 2010, The Guardian conducted a study that found that
56% of all direct mail is still opened
.""
http://www.enlighten.com/2014/11/who-opens-direct-mail-anymore-surprise-plenty-of-people/The ONLY way we can make an impact on getting GS to stop this direct mail practice is by a complete boycott.
I'd bet all it would take is just one month of NO renewals would do it.
If everyone across the country that had a GS, CW membership expire in let's say in the month of June did NOT renew, that would get their attention.
It WOULD set off bells and whistles in their profit line enough to make them take notice that we want them to STOP the insane volume of direct mail AND including the fake renewal notices.
