Why the rush?
My GS membership doesn't expire until October 2013, yet I'm getting email reminders to "renew NOW" I know the profit motive behind this. You get my dues 3 months early and get to collect interest ...
Forum Discussion
WoodGlue wrote:
My GS membership doesn't expire until October 2013, yet I'm getting email reminders to "renew NOW"
I know the profit motive behind this. You get my dues 3 months early and get to collect interest on my money - something that maybe everyone doesn't understand.
WoodGlue
No, you are wrong. What they don't want is to loose you as a customer and find a replacement. It costs 3 times more to find a replacement customer as it does to keep an existing customer. So, to keep you focused on renewing, they bombard you early and often about renewing. At today's interest rates, it has nothing to do with returns on your money.
