Forum Discussion
Bruce_Brown
May 27, 2018Moderator
That's a great question, and one we discuss often. Assuming same chassis, same 3ngine, same builder, how much more can the different systems really cost???
With that said, to a much smaller degree I get part of it. I drive an F150 and an F250. Both are Lariats. In 2016 I bought my Super Duty diesel; I ordered a Crew Cab long box with the Lariat Ultimate package. A few months later I was in the market for an F150. I drive a very nicely equipped XLT that did everything it needed to do, but...
at the end of the test drive I handed the keys back to my salesgirl and said I just couldn't do it, I wanted another Lariat.
Considering a $30,000 Truck functionally will do everything a $60,000 truck does why do they sell so many $60k trucks?
With that said, to a much smaller degree I get part of it. I drive an F150 and an F250. Both are Lariats. In 2016 I bought my Super Duty diesel; I ordered a Crew Cab long box with the Lariat Ultimate package. A few months later I was in the market for an F150. I drive a very nicely equipped XLT that did everything it needed to do, but...
at the end of the test drive I handed the keys back to my salesgirl and said I just couldn't do it, I wanted another Lariat.
Considering a $30,000 Truck functionally will do everything a $60,000 truck does why do they sell so many $60k trucks?
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