I know dealers have to make money too or else they wouldn't be in business but trying to figure out the MSRP and the "make offer" and the "show price" and the few that just put a dollar amount up and ...
Also remember that the MSRP is set from the manufacturer not the dealer. They are set high for a number of reasons, ie that's what other manufacturers with the similar items and size coach is selling them at, they all work hand in hand with one another. As others stated give a price that you feel is fair for the product you intend to purchase.