My Genie shows 0's for the SWM reading when my Trav'ler is stowed so I don't think you should be seeing any reading there if the antenna is not pointed correctly. If it is pointed correctly allowing the SWM to show some reading I would guess you have damaged the LNB but quite possibly the dish or both. I deployed the Trav'ler and watched the SWM #'s appear as it came on satellite. I have all 6-100's, 2-97's, a blank and a 0.
I have the same readings for Elevation and Tilt since I have never entered a zip code in the receiver setup to allow the receiver to calculate the correct numbers.