I've been licensed for 23 years (I passed the test at age 15.) My wife has been licensed for about 2 years. I often work in out of the way locations with no cell phone service. She got her license so we could communicate when I'm working in those places. It's also great for keeping in touch when camping without cell phone coverage.
I have dual band 2 meter/ 70 cm radios in all my vehicles. I have several hand held radios that I use sometimes. Most of my equipment is Yaesu which has always given excellent service. I also have a lot of Icom gear which has also given excellent service. I have a few Alinco that have been okay. I have had nothing but bad experiences with Kenwood radios.
Don't make the mistake of thinking that HAM radio is only talking on repeaters around the local area on a cheap Chinese radio. You can talk all over the world, work satellites, the space station, bounce signals off the moon, connect up computers over radio networks, use GPS receivers to track the location of mobile stations, etc.