AllegroD,
You wrote:"I would disagree. The coupon or gift certificate has the value used to entice purchase. First was the purchase of a membership. "If you buy this membership, we will include a $34.99 certificate for CW." That is value. CW uses offers/bundles certificates through RV and membership purchases to enhance their business. That is value. The receiver of the value expects that value. To renig on the value is lying or theft. I understand not giving a cash refund, but not giving the value in store credit, is not honoring their offer of a $34.99 value."
I think if you reread my post you will see we really agree. The OP should receive $34.99 in store credit. However, he is not entitled to a cash refund because he did not pay that amount for the item. Also, most coupons state they have no cash value.