Looking at it more- there is a whole bunch more than a simple 2 way radio would do-
High-res offline topographic maps means you can leave your breadcrumbs at home. Pinpoint the exact location of everyone in your group. Locations refresh automatically with each message sent.
Multiple hops extend your range as you create an advanced on-the-go network to stay in touch with all members of your group.
Recharge your phone on the go. The 3000mAh lithium ion battery has enough energy to fully charge your iPhone 6S Plus 1.75 times. That's a lot of juice.
*I* think it is pretty neat, and for some would be invaluable.