Do Not Disturb While Driving mobile feature coming

Honestly, this is not that great. The person has to be willing to activate the mode - and if they can do that, they can put the phone in a purse, glove box or back seat, or turn it off while they're driving.

This looks like a lot of those As Seen on TV ads - put more effort into making it appear there's a problem to solve in order to sell something that doesn't do any better than the old fashioned way.