This might be good for providing someone (that also has the app) a location to go to, but for general navigation the system has a fatal flaw: without a smart device running this specific app that knows where that unique 3-word "address" is, the words are worthless. Since each "address" will be unique and will have no relation to the "address" right next to it, how do you find one spot in a trillion? How do you know if you are close to your destination? With the current system, a person can find a specific address they're looking for by going to that street and watching the numbers go up (or down)...they know if they are getting close...going the right or wrong way... But with this system you have no idea if you are anywhere near where you want to go, nor which direction.
There is a reason that addresses on a street are sequential. There is a reason that there is some order to GPS coordinates. There is a reason that you need to be able to read a map in the wilderness even if you are carrying a GPS. Street names, addresses, even GPS coordinates...are usable and navicable with or without high tech electronic devices.
People nowadays do not even know the phone numbers of their friends or even relatives; they rely on their "smart" phone. When that device dies, then what? Not only will they be unable to contact anyone they actually know, will they now be unable to navigate anywhere as well?
Wait, I guess the argument could be made that that is already happening...
