It will be interesting to see what the bill of materials for the device will be.
The BOM for Apple TV II was $62. (The processor, memory and network chips, alone, came to more than $38.)
I am glad to see them enter the market. Hopefully, they will help the "streaming" market grow.
Given that Apple and Google have been in talks for a few months, looking to settle their differences, it was disappointing to see Eric Schmidt, taking digs at Apple during his presentation. (One might remind him that at the December, 2011, LeWeb conference in Paris, Mr. Schmidt stated, "By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.")
BTW, I've been mirroring my Mac laptop to my Apple TV every since OS X 10.8 was released last year. And, streaming music and videos through iTunes since 2010, when we bought an Apple TV II. Mirroring the laptop has been very useful in making presentations.
Tom
