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Periodic ritual, it's just business. Frankly, I'm glad to see the content distributors standing up to the content providers. ESPN is the single most expensive content on any cable or satellite system. Last I read they get about $15 a month per customer from the distributors. This emboldens other content providers to think they can command similar prices. The distributors are the ones caught in the middle, end customers want the content, distributors pay up on the extortion demands of providers, distributors then catch hell from end customers because their bill increases.

These businesses aren't charities, but IMHO, the content providers' content doesn't command the price they're asking.