No one knows the actual wholesale price to a dealer. There are to many variables in a relatively unregulated market. Like .....
Yes you can find out. All you have to do is ask to see the invoice of the vehicle you are looking to purchase. THAT is the price TO the dealer. And yes you can ask and yes they will show it to you. Ask and you will receive.
And nine times out of ten it is on
right on the card the salesman pulls when you sit down to do a deal. He needs to know how much room he has to negotiate for each and every vehicle on the lot.
This goes for new and used.
They took the wholesale price,
put the beginning of the year in front,
and the end of the year at the end,
and a # sign before it so it looked like a serial number on the front or back of the card so the buyer did not recognize it as a dollar amount.
2014 model year
28,876 dealer invoice price
will look like this on the card:
#202887614
They still use this practice. Goes for cars too.
After I quit the car business I would just laugh when I went to buy a vehicle. I'd ask to see the card to go over the options and then look for the fake serial number to see what they had into the vehicle. :B