It's not as simple as "they don't want to go camping". Many people (of all backgrounds) have never experienced nature. They live in cities or suburbs and never range outside of that area, so they never learn what else is out there.
Ca!ifornia State Parks has a program to get kids from inner cities out camping. It has been ongoing for years and is considered an important and successful program.
There are PSAs sponsored by the National Forests, etc., encouraging families of all backgrounds to get out into the forests.
And yes, some folks worry about the reaction to their going camping. An ex-co-worker and his friends would go camping, but are concerned about the reaction when a group of male hispanics show up in a campground. Unfortunately, people are not always welcoming and are willing (even eager) to assume the worst.
In the end, yes, there is a disconnect between camping and minorities. If the industry sees an opportunity to bridge that then more power to them.
I have never understood the negativity towards attempts of inclusion. Inclusion is good.
