Any non-retired people in Highways Mag??
Every time I pick up the latest issue of Highways Magazine, and look at the pictures of events, I don't see any people my age with their children. Looks like everyone is retired and young at heart (w...
Forum Discussion
Advertising targets the people who are most likely to buy their product. Retired people have the time and money to enjoy RVing, so are the target audience in this instance. Targeting geezers in the RV ads won't keep young families from buying RVs, any more than MINI targeting young men kept me from buying one when I wanted it. ;)
