Forum Discussion
JJBIRISH
Jul 27, 2013Explorer
Well I sure miss the tire industry of old…
When every time I went to buy tires, they were better than or had longer tread wear warranties, or were actually cheaper and better than the last set I bought…
When competition guided the company to gain market share by continuously building a better product and it happened without having to be mandated…
Now mandated changes became necessary because margins became more important than quality and the marketing departments and their legal eagles learned how to guide mandates to more profitability leaving the manufactures free from blame and shifting responsibility toward the consumer…
Research and development and compounding for a continuously better product is expensive and reduces unit sales, and should be better spent on new (and higher priced products) not better existing products…
Marketing lower expectations, lower quality, and reverse engendering is much cheaper for the builder but not necessarily for the buyer and increases unit sales and margins… supporting and feeding the media about the lower expectations, consulting and guiding the investigations (just being nice here, it could be stated more harshly) of the NHTSA to support and even mandate shorter tire life cycles is a win-win for the tire industry, not a cost or burden… the only burden falls on the tire buyer in all of this…
LIE??? no… happening??? I believe it is… only time will tell, but I expect shorter warranties and tire life cycles with no cost relief and more new products at much higher prices…
Just a little tid bit about the topic…
“During a panel discussion at Tire Technology, industry representatives grumbled about tires as a “grudge purchase.” XXXXX responded that tire makers need to demonstrate to consumers that their products are not commodities distinguishable only by price. They needed to provide individual identification on their products, track them through the life cycle and ensure they are removed completely from service when are they are no longer safe for use. An ancillary benefit to individual ID is the ability to easily discover whether a tire is recalled or not, which is currently in not possible.”
.
When every time I went to buy tires, they were better than or had longer tread wear warranties, or were actually cheaper and better than the last set I bought…
When competition guided the company to gain market share by continuously building a better product and it happened without having to be mandated…
Now mandated changes became necessary because margins became more important than quality and the marketing departments and their legal eagles learned how to guide mandates to more profitability leaving the manufactures free from blame and shifting responsibility toward the consumer…
Research and development and compounding for a continuously better product is expensive and reduces unit sales, and should be better spent on new (and higher priced products) not better existing products…
Marketing lower expectations, lower quality, and reverse engendering is much cheaper for the builder but not necessarily for the buyer and increases unit sales and margins… supporting and feeding the media about the lower expectations, consulting and guiding the investigations (just being nice here, it could be stated more harshly) of the NHTSA to support and even mandate shorter tire life cycles is a win-win for the tire industry, not a cost or burden… the only burden falls on the tire buyer in all of this…
LIE??? no… happening??? I believe it is… only time will tell, but I expect shorter warranties and tire life cycles with no cost relief and more new products at much higher prices…
Just a little tid bit about the topic…
“During a panel discussion at Tire Technology, industry representatives grumbled about tires as a “grudge purchase.” XXXXX responded that tire makers need to demonstrate to consumers that their products are not commodities distinguishable only by price. They needed to provide individual identification on their products, track them through the life cycle and ensure they are removed completely from service when are they are no longer safe for use. An ancillary benefit to individual ID is the ability to easily discover whether a tire is recalled or not, which is currently in not possible.”
.
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