Likely the company is protecting itself from someone using a really long, very light gauge extension cord. At 120v, a 14 ga. cord would be more than sufficient - it's the same as most house wiring! To be extra secure, use a "heavy duty" (12 ga.).
Looking at voltage drop charts for 12v over a 25' run, at the amps that were noted, minimum wire size is 12 ga. I'd probably even want to be sure, and go up one wire size to 10 ga., but that would be a pretty heavy run of wire, which probably only would be suitable if you were hiding it and using it to create a new 12 v outlet near the bed.