The composition of DEF is given in Federal law. There is no allowance for "secret sauce" or even dye to distinguish yours from theirs. It cannot be legally watered down nor souped up. In short, the ONLY difference allowed in the price and in the container and the label thereof. DEF is a commodity. Buy the cheapest you can find, being careful to check for expiration date and container seals.
What is more, distilled water and urea are two of the cheapest substances known to mankind. Thus there is no incentive for anyone to add some cheaper stuff to the mix -- there IS no cheaper stuff.