Did Marcus buy Trailer Life?
I've noticed that aside from the enormous amount of Good Sam and Camping World advertising in Trailer Life, the editorial strongly slants their way too. To me, the magazine is starting to look more li...
Forum Discussion
lanerd wrote:Consumer Reports clearly slants what it reviews to meet the interests of it's subscribers. You don't see them testing private jets or Yachts. They also stay far away from controversial items. Won't see to many handgun tests or reviews of sex toys.Seattle Lion wrote:
I've noticed that aside from the enormous amount of Good Sam and Camping World advertising in Trailer Life, the editorial strongly slants their way too. To me, the magazine is starting to look more like a brochure than an unbiased editorial product.
Has Marcus bought it?
The answer is NO... he did not buy it as it was part of the Good Sam (Affinity) company way before Marcus became CEO
Posted By: Jim Shoe on 09/25/14 03:23pm
Really? Do you think that any magazine doesn't slant their articles to support their advertisers? Even National Geographic accepts advertising now. Subscriptions and newsstand sales just don't pay the printing and distribution costs.
Ever hear of Consumer Reports? There is not one advertisement in it for an outside company/enterprise.
Mr. Shoe is clearly correct in that almost all publications do, in fact, target their articles to appeal to their sponsors as much as they do to appeal to their readers. Advertising is the lion's share of revenue for almost all media publications.
