This is interesting. I have never heard of a total frontage requirement for towing but it really makes sense. Frontal area has lots of variables as earlier noted. I have noticed that some trailers have a more prominent slope to their fronts than others and then there are the V shaped ones.
I can tell you from first hand experience that wind resistance does make a huge difference. I towed a 21ft Hybrid with my Tundra and was getting just about 12mpg. We moved to a 25 ft Airsteam that was actually 5 feet longer and weighed 2000 pounds more. Using the same truck I am still getting 12 mpg on average. Only difference was weight and design of the front of the trailer.