Small business owner weighing in .....
Publicly recognizing your people for a job well done is an excellent marketing tool and an awesome motivator. But Marcus is right - at the end of the day the buck stops with him.
I would enjoy learning/reading about employee accomplishments. It implies longevity and passion. One thing that never ceases to amaze me is how many employees (not necessarily at CW) aren't fans of their chosen industry. I encourage and help my employees to buy and use as much home theater gear as possible and they are passionately opinionated. I've been in RV dealerships where none of the salesmen were RVers themselves.
I watch and enjoy The Profit, although it does seem like businesses are chosen for the amount of drama they bring to the table. It would be refreshing to see just one business that was completely cooperative. However, I have over 10 episodes back logged on the DVR, so maybe there's one in there somewhere.
As to the original question - maybe less Marcus isn't necessary, but add in more personal, local interest.