Durb wrote:
My monogrammed Yeti Mug was a Christmas present and I love it; unfortunately it is too wide to fit many cup holders. I wonder if it fits the chair's cup holder.
Yeti is marketing genius. Their products are always displayed front and center and are seldom discounted. I would pay a lot for a supremely comfortable camp chair; probably not $300. The Yeti looks to be well made but I can't see it being super comfortable. I will give it a test drive when I see one displayed somewhere.
Yes, their products ARE "always displayed front and center" -- genius marketing on the part of YETI. The less expensive coolers have a minimal profit margin for the retailer. Along comes YETI offering a huge profit margin to the retailer, so, as the retailer, where would I display these high-profit products? Certainly "front and center" ;)