I never understood the true-car method, the way I understand it it shows what the average price for the vehicle when sold to the average buyer.There is a certain percentage markup on vehicles plus the dealer makes a different percentage on options. A little research and you can narrow it down and offer a fair price. Many just walk in and knock off a few thou and think they made a deal, not so. trading in is a joke. The dealer says Ill give you 5 thou on your piece of junk when basically you could have gotten that without your piece of junk. End of the month is good also, look up "dealer flooring charges" it's interesting. A high volume dealer likes to move cars, think flooring charges. Don't be afraid to walk away. People who oohh and ahh pay more. I have looked at vehicles, gone home and offered a deal via internet and bang. Take your time, I really enjoy buying new cars, I know it's sick but a properly informed consumer can save buckets of dough. Don't drink the salesman's Kool-Aid where "this is the last one" never seen before pricing" blah blah. i have reminded salesmen after my deal how they commented during the process and they just look at me funny. Be nice also, they are just folks eeking out a living and the big cheese they take the deal to makes the decision, they are just floor runners. I have been within less than a hundred bucks and they wouldn't budge so i walked away, guess what.....it's in my garage....