I remember one time my dad sent me to a local Chrysler dealership to get an oil pan plug. Somehow he had lost the plug when changing the oil.
I went to the parts department and told the man what I needed. He came out and gave me the plug and said have a nice day. I asked him home much I owed him and he smiled and said the plug cost so little it wasn't worth the paperwork. I never forgot that. Twenty years later I purchased two new Jeeps from that dealership. I didn't even shop around because I remembered the good customer service. I'm not sure if I got the absolute best deal on the Jeeps but every time I go to the dealership I am treated great.
Here in the Tampa bay area of Florida there are a bunch of RV dealerships on the I4 corridor so there is a lot of competition. Oh course price is important but there are a couple of dealerships that I wouldn't take a free RV from because of their customer service and horrible attitudes.
Burch