Forum Discussion
jmtandem
Jan 19, 2015Explorer II
You can negotiate, a very good price on the correct unit. That said the dealer is not in business to loose money. They may loose money just to get rid of a last year hold over, heading to being two years old, but it will not have a great floor plan or be a top of the line unit.
The sales manager at this dealership was not smart. The dealer makes money on the sale of the new unit, on the financing (if financed), on the aftermarket sales in the parts dept, on the paid for by the buyer maintenance after the warranty, on charging the buyer for the PDI (some dealers), on the $50 'starter kit' they sell for $250, on buyers referrals of others to this dealership, and if the unit was manufactured by a major manufacturer on incentivies at the end of the year for selling more not less RV's. Also, the dealer makes money on the potential buyers trade-in when re-selling it. And lastly the dealer will not have to 'floor' a new unit and saves that monthly cost to a bank if they can make a deal. Now tell me why can't a smart sales manager find a number to give the potenital buyer to counter his numbers and keep the sales negotiation going? Instead this 'genius' of a sales manager basically told the buyer to come back when he is ready to pay the dealer's prices. It is never smart to let a potential buyer walk. Never!
..........and the buyer goes and buys what he wants someplace else. And refers his friends to that other 'better' dealership.
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