Forum Discussion
v10superduty
Jan 19, 2015Explorer
jmtandem wrote:You can negotiate, a very good price on the correct unit. That said the dealer is not in business to loose money. They may loose money just to get rid of a last year hold over, heading to being two years old, but it will not have a great floor plan or be a top of the line unit.
The sales manager at this dealership was not smart. The dealer makes money on the sale of the new unit, on the financing (if financed), on the aftermarket sales in the parts dept, on the paid for by the buyer maintenance after the warranty, on charging the buyer for the PDI (some dealers), on the $50 'starter kit' they sell for $250, on buyers referrals of others to this dealership, and if the unit was manufactured by a major manufacturer on incentivies at the end of the year for selling more not less RV's. Also, the dealer makes money on the potential buyers trade-in when re-selling it. And lastly the dealer will not have to 'floor' a new unit and saves that monthly cost to a bank if they can make a deal. Now tell me why can't a smart sales manager find a number to give the potenital buyer to counter his numbers and keep the sales negotiation going? Instead this 'genius' of a sales manager basically told the buyer to come back when he is ready to pay the dealer's prices. It is never smart to let a potential buyer walk. Never!
..........and the buyer goes and buys what he wants someplace else. And refers his friends to that other 'better' dealership.
BUT, you were not there.. :h
I really wish the OP would give more info here cause it sounds like you were the customer in his story since you are so adamant that the dealer was all wrong here!
In your first post you said this to the OP.
"Sounds to me like you watched a shrewd buyer..
And.. It was a good lesson for you..."
Really? :?
And this from above..
"And lastly the dealer will not have to 'floor' a new unit and saves that monthly cost to a bank if they can make a deal."
Now he has to floor the $55,000 on the trade at a likely higher rate!
and if the wholesale is only $25,000 t0 $35,000 now what? That money has to come from somewhere.
You sound like an intelligent person but not sure if you "really" understand the business side of this?
And as I said in my first post, if you heard the story first hand you may have posted similar to the OP..
Anyhow, that's just MHO, have a great evening all. :B
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