RV Mfg's Missing a new market segment
After full timing for two years now and meeting and talking to hundreds of other fellow travelers one thing is apparent to me. The RV Manufacturers are missing or unaware of a significant market se...
Forum Discussion
The OP loves his statistics. Here are a few facts about the percentages of single men vs women in the Baby Boomer Generation. At ages 50-54, there are equal numbers of single men and single women. At ages 60-64, there are close to 2.3 single women to every single man. By ages 70-74, the ratio is 4 to 1.
This means that as the population of the baby boomers age, more and more single women make up his 33 percent. Sexist connotations aside, as the owner of a RV Park, I can say with reasonable certainty, that 70 year old single, divorced and widowed women do not comprise a significant portion of the RV market. Even if every one of those 70+ women wanted a platonic male companion to share an RV, these statistics tell us that only one in four would be able to successfully find one their own age.
The RV industry isn't the only industry that doesn't build for this elusive market. Go to any 55+ community and ask for homes with dual masters. Out of their 20 plus floorplans, there may be one and the on site realtors will tell you it isn't one of the more popular plans.
Hotels, cruise ships and most other lodging will offer two beds in a room, but you won't get separate quarters without renting two rooms or cabins. The OP's market is simply not significant enough to be considered in the marketing and business plans of most any business.
This means that as the population of the baby boomers age, more and more single women make up his 33 percent. Sexist connotations aside, as the owner of a RV Park, I can say with reasonable certainty, that 70 year old single, divorced and widowed women do not comprise a significant portion of the RV market. Even if every one of those 70+ women wanted a platonic male companion to share an RV, these statistics tell us that only one in four would be able to successfully find one their own age.
The RV industry isn't the only industry that doesn't build for this elusive market. Go to any 55+ community and ask for homes with dual masters. Out of their 20 plus floorplans, there may be one and the on site realtors will tell you it isn't one of the more popular plans.
Hotels, cruise ships and most other lodging will offer two beds in a room, but you won't get separate quarters without renting two rooms or cabins. The OP's market is simply not significant enough to be considered in the marketing and business plans of most any business.
