Forum Discussion
westernrvparkow
Oct 29, 2019Explorer
WVcampground wrote:Would you be more or less likely to patronize a business that did use RuPaul as their mascot? If that truthful answer is less, then the logo might be costing that company business. Now if the business is "Drag Queen Fashions and Accessories" it probably isn't losing much business. If the business was a hardware store, it might cost it a lot. I believe the RV business is just a much larger market than fat white guy and because of that I think a change is a great idea that has been too long in the making.westernrvparkowner wrote:
I cannot begin to tell you how much I hope that is true. The fat white guy might have been a great logo in the 50s, but in today's world it is a huge turn off. Good Sam sends us a great bit of marketing materials and any with Fat White Sam immediately gets filed in the circular file. The Good Sam universe already spends waaaay too much in marketing dollars chasing the Redneck White Guy (all the NASCAR sponsorships). The potential RV market is goes much beyond Bubba and Friends.
Gotta have diversity. Maybe they'll put RuPaul on there. They can cover about 3 bases going that route.
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