What happened to

WVcampground wrote:

westernrvparkowner wrote:

WVcampground wrote:

westernrvparkowner wrote:
I cannot begin to tell you how much I hope that is true. The fat white guy might have been a great logo in the 50s, but in today's world it is a huge turn off. Good Sam sends us a great bit of marketing materials and any with Fat White Sam immediately gets filed in the circular file. The Good Sam universe already spends waaaay too much in marketing dollars chasing the Redneck White Guy (all the NASCAR sponsorships). The potential RV market is goes much beyond Bubba and Friends.

Gotta have diversity. Maybe they'll put RuPaul on there. They can cover about 3 bases going that route.

Would you be more or less likely to patronize a business that did use RuPaul as their mascot?

I would visit it more, honest answer. And I am a fat redneck middle aged heterosexual white guy that watches Nascar.

I bought some Dicor the other day. The fact that their front man is a fat middle aged fat bald white guy named Rudy who looks sort of creepy did not factor into the purchase decision.

You say you would visit a RuPaul logo'ed business more often, so logos do matter. Of course I don't believe a word of "I would visit it more, honest answer" any more than I believe that by sponsoring NASCAR Good Sam Enterprises is making an attempt to bring a more diverse clientele into the RVing world. It's playing to their base, nothing more. Nothing wrong with that if you are happy with the business you have and don't have a big need or desire to expand upon that base business.
My business has seen a big expansion of guests outside of the "old, fat, white guy" demographic in recent years. At the same time our reservation sourcing information has shown that fewer and fewer of those guests use the Good Sam channels to find us. Also, the percentage of guests who have and use the Good Sam card for a discount has decreased. So to us it is apparent the Good Sam universe is decreasing in size, just like NASCAR's TV ratings and attendance. Perhaps a sea change in Good Sam's marketing is past due. A change in the logo is hopefully the first step in what will likely be a long journey.