As Pianotuna mentioned if you have a heated basement and you mount the batteries there you'll probably be ok.
My lfp's are in the front compartment that I added foam insulation cut to fit everywhere between the frame structure on the walls, insulated as best as possible. I did tap into the heat duct run but it's closed right now. Right now outside temp is 24f, compartment temp is 48f and individual cell temps 45-46f. This is the normal I've seen at these temps over the past years.
If you add the 12v heat pad make sure you have it tapped into a source that sees the consumption it's using or you'll get a false SOC.