I'm sitting in a Tim Hortons restaurant after an hour and a half in the car having a relaxing lunch unwinding from the crazy summer traffic. Looking at the business model of this restaurant and the other businesses in this plaza and can't help but be impressed by the "loss leader" approach. They have a double pedestal level two "chargepoint" network charge station. It is free. Since I pulled in and hooked up another car has already left the other stall and it has been refilled. They are all either getting lunch or some groceries at the supermarket. There are lots of restaurants and supermarkets without charge stations in this area but we all chose this one. Why' because they can charge concurrently with lunch or shopping. Each of us will get 4 or 5 KWH of free power while we are here and we will all feel like we got a deal even though we are only getting 40 or 50 cents worth of power and we are all dropping probably 20 to 100 bucks in this shopping plaza. And they didn't even have to pay the costs of printing coupons. This is going to catch on. :)