2024 F150 Reveal

RetiredRealtorRick wrote:
Ford's share of government fleet sales is in excess of 62%, and remember, those are very, very low margin sales. Bottom line profitability is a much better indicator to me (especially as an investor) than total number of trucks sold.

I think profitability for Ford trucks as been strong if you look at the recent developments they've implemented (Aluminum bodys, new engines including diesel and gas, 10 speed transmissions, mid cycle refresh, all new designs, interiors, technology, EV Lightning) compared to Ram (HD line still using old design including 1500 trucks still producing the classis models, Ram newest design 1500 is 5 years old and won't be replaced until 2025).