i had the local dealer down to 13k all in on a new 2013 1200 bronco ,but ended up pulling the trigger on a new ram instead.(thats canadian$). so 10 k would be reasonable as a starting point i would think.i'm betting stock is not moving too well this time of year.love that n/s bed on the 550,i wish they would carry it over to some of the larger units.the wife and i are heading to the snowird rv show next weekend to look at some campers.we may just buy a new palomino soon, if i can talk her out of the new car she's been eyeing.