2015 Ford F-150 unveiled

TheGriswolds wrote:
I own a Ford and love the brand but as my friend who owns his own auto body repair shop said "just wait till someone dents one and gets the bill". I think the benefits outweigh the potential downside though.

This was my first reaction to seeing the new Ford PU and hearing how Ford was going to do a little gambling on the all aluminum body. While it is true that body shops are quick to R&R body panels there are cases where fixing a dent or repairing a scrape is still done. Will the cost of the panel go up? Will labor go up when working on aluminum vs steel? Will insurance rates on all aluminum trucks be higher than conventional vehicles? This could be an interesting thing to watch.

I am also not a fan of LED lights. Why would you want to pay the extra money? The alternator is producing the current to run the lights, there is no "saving" by using LEDs.

I like what Ford is doing. They are getting out front of the innovation curve and offering many options for customers. I am a Toyota fan because the Tundra fits my needs. It would be nice to be able to choose a heavier suspension but that isn't an option. I was looking at the Ford website and saw so many ways to configure a PU I became dizzy quickly. Kudos to Ford. Now watch all the others try to follow. This is why having many brands of successful trucks is a good thing for all of us.