Forum Discussion
BenK
Jan 30, 2015Explorer
Marketing badging is worthless and targeted to the fashion statement crowd that
is the main owners of 'half tons'...or 6.x K GVWR to 8.x K GVWR pickups and SUVs
Fashion statement and they are 'cars' to them...not trucks and even less of a thought
to them is as a TV... :R
Early post quoted an exec saying MPG is the most important or some such
Meaning 'car attributes' the most important to the marketing department
therefore engineering.
Not just RAM but all of them...as they all target the same demographics
of buyers for 'half ton' trucks and SUVs
is the main owners of 'half tons'...or 6.x K GVWR to 8.x K GVWR pickups and SUVs
Fashion statement and they are 'cars' to them...not trucks and even less of a thought
to them is as a TV... :R
Early post quoted an exec saying MPG is the most important or some such
Meaning 'car attributes' the most important to the marketing department
therefore engineering.
Not just RAM but all of them...as they all target the same demographics
of buyers for 'half ton' trucks and SUVs
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