Ron3rd wrote:
FishOnOne wrote:
spoon059 wrote:
Those are good numbers for a gas engine. I haven't kept up to date with the Nissan Titan, but aren't the GVWR numbers increased due to the Cummins 5.0 engine? If they put the lighter 5.6 gas in the same truck with higher payload, that could draw a fair number of truck buyers...
2000+ lbs payload, 400+ HP and torque, hopefully respectable fuel mileage and a reasonable price. I think there is a market for this truck... they key being a reasonable price.
Looks like the Tundra is now at the bottom of the totem pole.
Tundra owner here, and I kinda agree. Toyota's done almost as bad a job at staying competitive as Nissan with the Titan, which Nissan really let die on the vine; they truck is virtually unchanged since 2004. The Tundra is virtually unchanged since 2007 except for new sheetmetal and interior. Not a good way to stay competitive in the 1/2 ton market. The irony is the Tundra's a great truck and could be so much better. Having said that, I'll be sad to see the old Tundra go, she's been an outstanding truck. Moving up to a CTD in the fall.
Toyota has no interest in taking any kind of lead-role in the 1/2 segment. They tried that once and it was a bust.
The Tundra alone sells around 100k+ units a year. Actually pretty impressive considering their "numbers" come in near the bottom on most road tests. Their forte in the market is reliability, or more appropriately, perceived relibility by the folks that purchase them. Toyota has (accidentally--lol!) found their healthy niche in the market and are maximizing profits per a unit with a low R&D budget---the Tundra is making good money for Toyota.
The "typical" Tundra owner (I said typical, not those on rv.net) lives in the suburbs and doesn't put a priority on the "numbers". Tundra commercials are rare, but when they air, they show a suburban family using their Tundra to move household and yard items around. A far cry from the very manly Ram, Chevy, and Ford truck commercials . . . for a reason.