2016 Toyota Tundra to come with Cummins diesel
Yep, you read that right. Linky
Forum Discussion
FWIW, it's not as if Toyota tried and failed to compete in the HD pickup market. They were savvy, realized that it's a very small market segment that is already dominated by a very loyal (myopic?) demographic, and wisely didn't waste time and money engineering a 3/4 or 1-ton.
We on this forum are huge fans of HD pickups so it's very easy to forget that it's virtually the definition of a niche market. I don't know the exact numbers (perhaps someone does and will post them) but 3/4-1ton pickups are a pretty small percentage of overall pickup sales.
As far as "competing" in the half-ton segment, it depends upon how we define "compete." They don't compete as far as sales numbers go but they were the only manufacturer on board from day 1 with standardized tow ratings. Toyota bashers love to gloss over that one, just like the anti-Toyota crowd ignores the fact that they also put out a drivetrain 7 model years ago that still is competitive with other half-ton offerings.
We on this forum are huge fans of HD pickups so it's very easy to forget that it's virtually the definition of a niche market. I don't know the exact numbers (perhaps someone does and will post them) but 3/4-1ton pickups are a pretty small percentage of overall pickup sales.
As far as "competing" in the half-ton segment, it depends upon how we define "compete." They don't compete as far as sales numbers go but they were the only manufacturer on board from day 1 with standardized tow ratings. Toyota bashers love to gloss over that one, just like the anti-Toyota crowd ignores the fact that they also put out a drivetrain 7 model years ago that still is competitive with other half-ton offerings.
