2024 GMC and 2023 Super Duty

The interesting read about this post is if you do any research on the high cost of trucks, you come across all kinds of comments about dealers not being able to sell the high end trucks due to current pricing. Dealers are asking manufacturers for help in reducing the price. With interest rates high, cost of new and used cars high, the market is crashing. Sure, people are still buying, but 2 years ago dealers could add $5000-$10000 to the price of a vehicle and people still bought them. The dealers justified this as they needed to make money to keep the business open and people were dumb enough to pay the premium. Now that interest rates are high, people don't want to pay the markup but also don't want to pay $100K for a truck because it isn't about the amount, its about the payment. I haven't looked what a payment on a $100K truck is, but I'm guessing its north of $1000 a month. This forum lots of people will pay anything to get what they want, but the average person just can't afford that any more and companies aren't buying leave vehicles at that high cost. My company always buys the top trim in the model we get, but as of COVID, they have decided to buy out the leases and not get us new vehicles. This doesn't help the car industry since company leases are a big part of the used market turnaround.